We made MEN feel proud of their man fuzz and launched a brand that made MEN’s grooming cool again!
For ages, men were inundated with ads telling them that shaving was their ascension from Boys to Men. Those giant razor corporations spent big bucks brainwashing men all over the globe. That’s why Beardo was born, to cater to men who loved growing beards. And we were tasked with launching this brand online. From conceptualizing and creating the website to developing a social media strategy, we ensured that we spoke to their target market with innovative and often hilarious communication that made people think and bought back a modicum of respect for the beard.