Today one of the economy’s main drivers of growth is eCommerce. Along with eCommerce’s phenomenal growth, has come the opportunity for allied services including eCommerce content marketing, and eCommerce content strategy. At Beard Bros, we believe in the power of content, and its vital role in the growth of the eCommerce footprint.
The role of eCommerce content marketing
Where there is a product, there is a need to tell users about it. eCommerce content marketing is all about convincing customers, about the need, use and benefits of a product. We at Beard Bros, are adept at providing e-commerce clients with specialised eCommerce content marketing services, including product content, support content, white papers, instructional paraphernalia and other vital e-commerce content marketing tools. Our content services are targeted towards helping eCommerce players, rank higher in SEO searches, with the targeted use of keywords in product descriptions and allied SEO practices. Our philosophy is helping e-commerce clients to craft content that helps customers make informed decisions, regarding their purchases.
Our eCommerce Content Marketing Approach
- Understanding Objectives: We work with you to understand your marketing objectives and suggest best practices and key strategies to build content assets that will serve your brand in good stead moving into the future.
- Prepare Strategy: We go back to the drawing board and work a content strategy that ensures you have fresh, relevant and plagiarism free content that helps your customers take better buying decisions on your eCommerce site and thus help in growing your business.
- Tactical Approach: We put in place a tactical plan, that takes care of proper categorization of brand, category and product pages and suggest better implementation of content throughout your eCommerce site.
- Lead Building: We partner with you to develop content assets like e magazines, blogs, newsletters, that add value to your target audience and help position your eCommerce company better in peoples minds.
- Improve SEO rank: As e-commerce content strategy experts, we will help a client rank better on search parameters, by using targeted keywords, creating relevant product descriptions and content – based on search intent and building a repository managing a client’s blog, to ensure effective back linking to relevant product pages.
Our repertoire of experience includes resources who’ve spent a significant amount of time and energy in the e-commerce content marketing and e-commerce content strategy space, and have crafted effective, and illuminating content for some of India’s most sought after e-commerce brands.
To request a quote, get in touch with us