Great content marketing agencies understand that brands need content backed by sound strategy. Fact is that people are what they speak, write and do. Similarly in the digital space, brands are what they post, shoot and upload.
Content marketing agencies that provides good content are many. But a truly stellar content marketing agency is one that realises the following truth.
Great content sans strategy is as good as useless.
At Beard Bros, we don’t just craft ‘good content’ but also back it up with a well researched strategy. We are in essence a complete content marketing service provider.
The essence of any and all content marketing activity at Beard Bros involves:
- Careful evaluation of your content needs
- Well researched competitor analysis
- Establishment of clear objectives
- Delivering content in a time bound fashion
Our Content Marketing Agency Approach
- Evaluating Content Need: The very first step in our content marketing initiatives is a consultation with our client in order to understand their business and need for content. This allows us to formulate a content plan that is suitable to their unique content needs, and enables us to strategize the best way forward in terms of what will truly work.
- Competitor Analysis: Any content marketing exercise is incomplete without understanding the competition in the client’s space. We review their competition and present a clear picture of the kind of content that works. This gives both parties a better understanding of best practices, that need to be followed and helps guide our hand as a content marketing agency.
- Setting Goals: No campaign is successful without the clear delineation of what is its purpose. Without clearly defined goals to guide the content strategy, little can be achieved. As a content marketing agency, we help our clients, set their content goals clearly, marry them with SEO marketing tactics and define the scope and extent that content will play in attaining them.
- Delivering content in a time bound fashion: We understand that timely and relevant content is essential to your brands success. We endeavour to build your brand a content strategy that works and reaches your target audience at the right time.
Content marketing is the one arrow in your quiver, that will enable your brand go places. In order to know more about how this can help your business and to create a content strategy that converts get in touch with us and request a quote!