8 design trends set to explode in 2017 » Beard Bros
Graphic design is one of those things that evolves relentlessly. Where 2016 saw the rise of material design (inspired by the highly functional aesthetics of Google’s product range), the re-emergence of ‘retro’ inspired modern vintage, geometric shapes used in backgrounds and images alike; 2017 is here now and what was chic in 2016, may just feel a little dated in the New Year. So this is our take in the design language trends that are set to explode like never before in 2017.
1. Colour me BOLD
Up until fairly recently the colour palettes in vogue, whether in the background or foreground of images, website design and other everyday things was sober, almost muted. The prevalent colour palette of predominantly whites, greys and lighter pastel shades is slowly, but surely taking a backseat. The time for bolder, louder colours is NOW and 2017 will see a reemergence of this often underused palette in all facets of graphic design, from print to digital and beyond.
2. Saying it STRONG with fonts
Bolder fonts and interesting font combinations will take centrestage, to hook dwindling attention spans of viewers/consumers. In a sheer case of ‘How’ what is being said is displayed, designers will experiment with new Headline/Byline font combinations in an effort to engage readers. This one should be damn interesting in our opinion.
3. Wider use of Google fonts
Google has long been the front page of the internet. Over the years, the Mountain View based giant has innovated in creating fonts that are universal, free and designed to display seamlessly on all devices, stationary and mobile. With 810 different fonts available, 2017 is the year that will see a wider adoption of these in graphic design, in order to deliver a better, more standardised user experience.
4. Photo-Reality Check
Over the years, stock sites like Getty, Shutterstock, Corbis and others have become the go-to for designers looking to churn out creatives on demand, in order to meet deadlines. Very often this has led to disconnects in the overall user connect with a brand’s message. One of 2017’s biggest design shifts will see stock images, replaced with ‘authentic photos’ which will be tailored to a brand’s messaging, and help deliver the same in a better, more coherent way.
5. Geometric patterns
One of 2016’s most enduring graphic design trends, set to get stronger in the New Year is the employment of Geometric Patterns in order to create spellbinding backgrounds and deliver a more visually stunning product, especially in cover-pictures, Facebook branding and posts and even in print design.
6. In a GIF-fy
The ubiquitous GIF, that has thus far been used to deliver small moments of joy, by sites like GIPHY and 9GAG, will be used in a more widespread way to get home brand messages and create moments of magic in graphic design. More power to the GIF!
7. ICON-ic drawings
In an age of digital this, and digital that, iconography has become increasingly standardised and monotonous. 2017 will seek to rectify that with custom created and hand drawn icons which brands will definitely embrace, in order to let their messages stand out from competition.
8. Give me my SPACE
Layouts with defined chunks (niches) for content and images, a.k.a. Modular Design is making a comeback and how! From the point of view of a user, knowing where to look for a message or information, makes even complex info, easier to consume, and from a designer’s perspective it just gives you guys a wider, richer canvas to explore.
So these were our top picks for the design trends of 2017, let us know if you agree or disagree in the comments section below. Until next time… stay creative, stay quirky!